The MDS Clean Promise

Our Standard for Clean, Conscious Skincare

At Minerva Distinguished Skincare (MDS), “clean” isn’t a trend — it’s a commitment.

The MDS Clean Promise guides how every MINERVARI product is formulated, how ingredients are sourced, and how we care for your skin.

Because skincare should be as grounded as the land it comes from — guided by nature, informed by agricultural heritage, and never compromising safety, quality, or integrity.

What the MDS Clean Promise Means

The MDS Clean Promise is our commitment to creating skincare that is:

• Thoughtfully formulated
• Responsibly sourced
• Rooted in nature and agricultural wisdom
• Guided by transparency, not buzzwords

We believe clean skincare should feel empowering, not confusing. That’s why we define what clean means for us — so you always know what you’re choosing when you choose MINERVARI.

What We Always Do

🌿 Formulate with intention

We carefully select botanical, naturally derived, and nature-identical ingredients for their purpose, safety, and performance. Whenever possible, we incorporate EcoCert-approved materials and thoughtfully sourced components.

🧪Prioritize safety

Our formulas are developed with Prop 65 considerations in mind and mindful sourcing practices to help minimize exposure to heavy metals and unwanted contaminants.

🐰 Stay true to our values

All MDS products are:

• Vegan

• Non-GMO

• Never tested on animals

🌾 Support skin exposed to the elements

Inspired by life outdoors and rooted in agriculture, our formulas are designed to care for skin exposed to sun, wind, cold, and everyday environmental stress.

🤍 Lead with transparency

We believe trust is built through clarity. If you ever have questions about an ingredient or formulation choice, we welcome the conversation.

What We Choose Not to Use

As part of our MDS Clean Promise, we intentionally avoid ingredients that do not align with our philosophy of gentle, thoughtful skincare.

This includes unnecessary additives that may be harsh, controversial, or misaligned with sensitive-skin needs — because clean beauty should feel safe, not overwhelming.

Rather than following trends, we focus on what truly matters: how your skin feels today and how it’s supported over time.

Rooted in Nature. Guided by Wisdom.

The MDS Clean Promise reflects who we are — a brand inspired by the land, guided by thoughtful formulation, and committed to doing things the right way, not the fast way.

From rice-rooted ingredients to careful sourcing and small-batch formulation, every product is created with respect for:

• Your skin

• The environment

• The wisdom behind slow, meaningful care

Our Promise to You

When you choose MINERVARI, you’re choosing more than a product.

You’re choosing a brand that believes:

Clean should be clear.

Care should be intentional.

And skincare should always support your well-being first.

That is the MDS Clean Promise — today and always.